The Best Tools for Making Animated Videos for Social Media

In today’s digital landscape, animated videos have become a powerful tool for brands and content creators to engage their audience. Whether you’re promoting a product, sharing educational content, or just creating fun and engaging clips, the right animation tool can make all the difference. Below, we explore the best tools for making animated videos for social media.

1. Canva

Best for: Beginners and marketers

Canva is an easy-to-use platform that offers animation features alongside its graphic design capabilities. It allows users to create animated posts, presentations, and short videos with drag-and-drop functionality.

Key Features:

• Pre-made templates for social media
• Simple animations and transitions
• User-friendly drag-and-drop editor
• Free and premium plans available

2. Adobe After Effects

Best for: Professionals and advanced users

Adobe After Effects is the industry standard for motion graphics and visual effects. While it has a steep learning curve, it offers unparalleled control over animation and video effects.

Key Features:

• Advanced motion graphics capabilities
• High-quality special effects
• Extensive third-party plugin support
• Seamless integration with Adobe Premiere Pro

3. Animaker

Best for: Beginners and businesses

Animaker is a cloud-based animation tool that allows users to create explainer videos, whiteboard animations, and engaging cartoon-style content.

Key Features:

• Wide selection of animated characters and assets
• Text-to-speech functionality
• Customizable templates
• Drag-and-drop interface

4. Vyond

Best for: Businesses and marketing teams

Vyond (formerly GoAnimate) is a powerful tool for creating professional animated videos, often used for corporate presentations and explainer videos.

Key Features:

• Customizable character animations
• Extensive library of assets and backgrounds
• Lip-syncing capabilities for voiceovers
• Suitable for business storytelling and training videos

5. Powtoon

Best for: Marketing and educational content

Powtoon is an excellent tool for creating engaging presentations and explainer videos with professional animations.

Key Features:

• Pre-built templates for quick animation
• Intuitive drag-and-drop functionality
• Integration with PowerPoint
• Free and premium versions available

6. Toonly

Best for: Whiteboard and cartoon animations

Toonly specializes in simple, easy-to-create animated explainer videos, making it ideal for marketers and educators.

Key Features:

• Pre-made characters and backgrounds
• No design skills required
• Affordable one-time purchase pricing
• Great for storytelling and educational videos

7. Doodly

Best for: Whiteboard animations

Doodly is a dedicated whiteboard animation tool, perfect for creating educational videos, presentations, and explainer content.

Key Features:

• Hand-drawn animation effects
• Customizable doodle elements
• Easy voiceover and text integration
• Ideal for training and tutorials

8. Biteable

Best for: Social media and quick video creation

Biteable is an online animation and video editing platform that makes it simple to create eye-catching social media content.

Key Features:

• Quick and easy video creation
• Hundreds of pre-made templates
• Stock footage and animation library
• Great for marketing and social ads

Conclusion

Choosing the right tool depends on your needs, skill level, and budget. If you’re a beginner, Canva or Animaker may be ideal. For professionals looking for advanced motion graphics, Adobe After Effects is the best choice. No matter your goal, these tools can help you create high-quality animated videos that captivate your social media audience.