A podcast production startup approached OctaLeads to create a platform that could manage, distribute, and promote their growing portfolio of audio content. They wanted a seamless way to host podcasts, integrate with major streaming platforms, and build a personal brand presence.
Challenge:
- No existing online platform
- Difficulty managing multiple podcast series
- Lack of SEO optimization and social reach
- Needed monetization and analytics integration
Our Solution:
OctaLeads designed a custom WordPress-based podcast site with the following features:
- Responsive and mobile-optimized audio player
- Integrated with Spotify, Apple Podcasts, and YouTube
- Added blog and episode transcript features for SEO
- Created branding assets including logo and social kits
- Connected Google Analytics and Chartable for listener insights
Results:
- 30% increase in listener engagement within 60 days
- Podcasts indexed on all major platforms
- Boosted social shares and episode discoverability
- Monetization potential unlocked through affiliate placements and newsletter integration
