How to Create Instagram Highlights That Drive More Sales

Instagram Highlights are a powerful yet underrated tool for businesses looking to boost engagement, showcase their brand, and drive more sales. These permanent story collections sit right below your bio, making them one of the first things visitors see when they land on your profile.

If you’re not using Instagram Highlights strategically, you’re missing out on a huge opportunity to convert profile visitors into paying customers.

In this blog, we’ll walk you through the best strategies to create Instagram Highlights that actually drive sales.

1. Understand the Power of Instagram Highlights for Sales

Instagram Stories disappear after 24 hours, but Highlights allow you to keep your best stories permanently visible on your profile. This means you can:

✅ Showcase your products & services
✅ Answer customer FAQs to remove buying doubts
✅ Share customer testimonials & success stories
✅ Highlight promotions, discounts & offers
✅ Direct traffic to your website or online store

🚀 Why It Matters: 81% of people use Instagram to research products & services before making a purchase. If your Highlights are optimized for conversions, you can turn profile visitors into buyers effortlessly.

2. Plan Your Instagram Highlight Categories for Maximum Impact

The first step in creating sales-driven Highlights is organizing them into strategic categories that guide your audience through the buying process.

💡 Must-Have Instagram Highlights for Sales:

1️⃣ About Us – Introduce your brand, mission, and values
2️⃣ Products/Services – Showcase your best-selling products or services
3️⃣ How It Works – Explain how your product/service solves a problem
4️⃣ Customer Reviews – Share testimonials, before & afters, success stories
5️⃣ FAQs – Answer common questions to overcome objections
6️⃣ Discounts & Offers – Highlight limited-time promotions & deals
7️⃣ Behind the Scenes – Build trust with real-life business moments
8️⃣ Contact & Support – Make it easy for customers to reach you

🚀 Why It Matters: Organizing your Highlights into these categories creates a seamless buyer journey—from discovery to purchase.

3. Design Eye-Catching Instagram Highlight Covers

Your Highlight covers should be visually appealing, on-brand, and instantly recognizable.

✅ Use brand colors & fonts to maintain consistency
✅ Keep icons simple & clear (e.g., a shopping bag icon for “Products”)
✅ Use tools like Canva or Adobe Express to design professional-looking covers

💡 Pro Tip: If you don’t want to design them from scratch, search for “Instagram Highlight Covers” on Canva and customize a template.

🚀 Why It Matters: Clean, professional Highlight covers make your profile look polished and encourage visitors to click through.

4. Optimize Your Instagram Highlights for Sales

Simply adding Highlights isn’t enough—you need to optimize them with strong sales-driven content.

What to Include in Each Highlight:

✅ “Products/Services” Highlight

• Showcase your best-selling products
• Include swipe-up links (if available) or direct them to your bio link
• Add short product descriptions & pricing

✅ “How It Works” Highlight

• Create a step-by-step guide on how to use your product/service
• Use video demos or carousel images to explain the process

✅ “Customer Reviews” Highlight

• Share screenshots of positive reviews & testimonials
• Post user-generated content (customers using your product)
• Use real customer stories to build trust

✅ “Discounts & Offers” Highlight

• Feature limited-time discounts & sales
• Include clear call-to-actions (e.g., “Use code SAVE20 at checkout!”)
• Update this Highlight regularly to keep it fresh

✅ “FAQs” Highlight

• Answer common buying objections (e.g., shipping times, refund policy)
• Keep responses clear & concise

🚀 Why It Works: When Highlights answer customer questions & showcase product value, they speed up the buying decision.

5. Use Story Highlights to Drive Traffic & Conversions

To turn Instagram Highlights into a sales funnel, you need to include clear call-to-actions (CTAs).

Best CTAs to Use in Instagram Highlights:

✅ “Shop Now” – Direct viewers to your store
✅ “Swipe Up” – If you have 10K+ followers, use swipe-up links to product pages
✅ “DM Us to Order” – Encourage people to message you directly
✅ “Limited-Time Offer – Tap Link in Bio” – Create urgency for special deals

💡 Example:
📌 “Ready to glow? Tap the link in our bio to shop our best-selling skincare set! ✨”

🚀 Why It Matters: A clear CTA tells your audience what to do next, increasing conversions.

6. Keep Your Instagram Highlights Fresh & Updated

A major mistake businesses make is setting Highlights and forgetting about them.

✅ Update your Highlights regularly with new offers, testimonials, and FAQs
✅ Remove outdated promotions to keep content relevant
✅ Add seasonal Highlights (e.g., “Holiday Gift Guide” for December)

💡 Pro Tip: Use Instagram’s “Insights” to track which Highlights get the most views and optimize accordingly.

🚀 Why It Matters: Keeping your Highlights fresh keeps people coming back, increasing engagement & sales.

7. Promote Your Highlights to Maximize Sales

Once you’ve created high-converting Highlights, you need to drive more traffic to them.

✅ Mention your Highlights in Stories – “New customer reviews added to our Highlights! Check them out 👇”
✅ Pin important Stories to the top of your profile to increase visibility
✅ Direct followers to Highlights in captions & comments – “Check our ‘How It Works’ Highlight for more details!”
✅ Use Instagram ads to drive traffic to specific Highlights

🚀 Why It Matters: More traffic to your Highlights means more chances to convert visitors into customers.

Final Thoughts: Turn Instagram Highlights into a Sales Machine 🚀

Instagram Highlights are a powerful selling tool when used strategically. By optimizing your Highlights with valuable content, clear CTAs, and eye-catching visuals, you can drive more engagement, build trust, and ultimately increase sales.

Quick Recap:

✅ Organize Highlights into strategic categories (Products, Reviews, FAQs, etc.)
✅ Design visually appealing covers to make them stand out
✅ Add sales-driven content with product demos, testimonials, and CTAs
✅ Use strong call-to-actions to guide viewers toward purchasing
✅ Keep Highlights fresh by updating them regularly
✅ Promote your Highlights through Stories & captions